LEAD FROM BEHIND is on a mission to make colon cancer famous. We want everyone to know that colon cancer is The Preventable Cancer.
Colon cancer is the second biggest cancer killer in America. 1 in 24 Americans gets colon cancer.
The best way to prevent colon cancer is by getting a colonoscopy when you turn 45. The guidelines changed in 2021, lowering the age from 50 to 45.
People don’t want to talk about colonoscopies, let alone get one. We’re using humor and heart to change that.
Colon cancer is rising in young people - predicted to be the top cancer killer for people under 50 by 2030.
LEAD FROM BEHIND is founded by Brooks Bell, powered by the Colorectal Cancer Alliance & created in partnership with Maximum Effort.

www.LeadFromBehind.org

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