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Future Proof highlights the efforts of brands and products to make business better for the future… or the lack thereof. Every week we release videos to deep dive into the stories that are shaping our consumerist world.

Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: contact@befutureproof.ca

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12:15

Why Trends Are Getting Shorter

Future Proof  

Shared 4 days ago

191K views

13:58

The DARK SIDE of the Outdoor Clothing Industry

Future Proof  

Shared 1 week ago

112K views

15:55

Why Cars Today Suck

Future Proof  

Shared 2 weeks ago

245K views

13:43

How Athleisure Wear TOOK OVER America

Future Proof  

Shared 3 weeks ago

209K views

14:49

The Tote Bag Trend Makes NO Sense

Future Proof  

Shared 1 month ago

241K views

14:31

The Reusable Cup Trend is Out of Control

Future Proof  

Shared 1 month ago

220K views

13:05

The Air Up Bottle Is a Scam

Future Proof  

Shared 1 month ago

488K views

12:42

The RISE of Maximalism

Future Proof  

Shared 1 month ago

216K views

16:06

The Cologne Industry is a SCAM

Future Proof  

Shared 2 months ago

237K views

16:56

How Bass Pro Shops Took Over America

Future Proof  

Shared 2 months ago

100K views

18:01

Why Americans are OBSESSED with Starbucks

Future Proof  

Shared 2 months ago

321K views

15:04

The INSANE World of Strollers

Future Proof  

Shared 2 months ago

124K views

13:57

How Parking Lots RUINED America

Future Proof  

Shared 3 months ago

158K views

15:23

The RISE and FALL of Malls in America

Future Proof  

Shared 3 months ago

378K views

16:18

Why Clothing is WORSE Now | Old VS New

Future Proof  

Shared 3 months ago

251K views

13:17

The TRUTH about Supermarket Salmon

Future Proof  

Shared 3 months ago

159K views

19:05

Why the Glass Bottle FAILED

Future Proof  

Shared 4 months ago

976K views

14:36

Stanley Tumblers are PEAK Consumerism

Future Proof  

Shared 4 months ago

931K views

15:13

The TRUTH about Meal Replacements

Future Proof  

Shared 4 months ago

250K views

15:49

The TRUTH about Decluttering

Future Proof  

Shared 4 months ago

330K views

18:06

Why People are OBSESSED with Scented Candles

Future Proof  

Shared 5 months ago

253K views

11:53

How Coca Cola STOLE Santa Claus

Future Proof  

Shared 5 months ago

76K views

14:00

How Fake Trees TOOK OVER Christmas

Future Proof  

Shared 5 months ago

152K views

15:48

The TRUTH about Doc Martens

Future Proof  

Shared 5 months ago

187K views

13:30

Why is Le Creuset SO Popular?

Future Proof  

Shared 6 months ago

349K views

14:31

The RISE and FALL of Avocados

Future Proof  

Shared 6 months ago

217K views

12:44

The RISE and FALL of Black Friday

Future Proof  

Shared 6 months ago

620K views

15:01

Why Temu is a NIGHTMARE

Future Proof  

Shared 6 months ago

1.6M views

16:51

The PROBLEM with Toilet Paper

Future Proof  

Shared 7 months ago

318K views

15:24

Why are Lunchables SO Popular?

Future Proof  

Shared 7 months ago

310K views

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